WhatsApp Business API

Custom WhatsApp CRM —
Team Inbox, AI Bot & Broadcast

Stop losing leads to slow replies. XPndAI builds custom WhatsApp CRM platforms — shared team inbox, AI qualification bot, broadcast campaigns, full analytics. No Interakt/WATI per-message fees. You own the platform.

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₹0per-message fee after build
100K+broadcast contacts/day
60sauto-reply to every lead
4–6weeks to launch
Why Custom?

Custom WhatsApp CRM vs Interakt, WATI, Zoko

SaaS WhatsApp tools charge ₹5–₹25 per conversation or $50–$300/month per agent. At scale, you pay more than the cost of a custom build — every year, forever.

FeatureXPndAI Custom CRMInterakt / WATIZoho / Freshdesk
WhatsApp Business API✓ Direct Meta API✓ via reseller markup✓ via integration
Per-conversation fee₹0 after build₹5–₹25/conversation$0.03–$0.08/msg
Shared team inbox✓ Unlimited agents✓ Limited by plan✓ Paid tiers
AI lead qualification bot✓ Custom AI with GPT-4oKeyword bot onlyAdd-on
Hindi/Arabic language AI✓ All Indian + Gulf languagesLimitedLimited
CRM integration (99acres/MagicBricks)✓ Custom built-inNot availableVia Zapier
Source code ownership✓ 100% yoursNo — SaaSNo — SaaS
3-year total cost (500 leads/day)₹8L–₹20L (once)₹35L–₹90L+₹20L–₹50L+
Platform Features

Everything a WhatsApp CRM Needs

Shared Team Inbox

Multiple agents manage one WhatsApp number. Lead cards show full conversation history. Agents claim, transfer, and tag chats. Supervisors get real-time visibility of team activity and response times.

AI Qualification Bot

GPT-4o powered bot qualifies leads 24/7 — asks budget, timeline, location, project interest in Hindi/English/Arabic. Scores lead quality, sends relevant brochures, books appointments. Hands off to human when qualified.

Broadcast Campaigns

Send approved template messages to 100K+ opted-in contacts. Segment by tags, source, stage, or custom field. Track delivery rate, read rate, reply rate per campaign. Schedule broadcasts by timezone.

CRM Pipeline Integration

WhatsApp lead auto-creates a CRM contact. Deal stage changes trigger WhatsApp messages. Syncs bi-directionally with Salesforce, Zoho, HubSpot, LeadSquared, Sell.do, or your custom CRM.

Analytics Dashboard

Response time by agent, lead source breakdown, bot vs human conversations, conversion by funnel stage, campaign performance, and hourly traffic patterns. Export to Excel or Google Sheets.

Hindi + Arabic + English

AI bot detects language from first message and switches automatically. Full Hindi conversational AI — not just translation. Arabic RTL support for UAE/Gulf deployments. 11 Indian languages via Sarvam AI.

Industry Use Cases

WhatsApp CRM for Every High-Lead Business

Real Estate — India & UAE

Auto-capture leads from 99acres, MagicBricks, Property Finder, Bayut. Qualify budget, BHK, location in buyer's language. Send floor plans and videos. Book site visits. Assign to agent by project.

EdTech & Coaching

Respond to course inquiry in 60 seconds. Send syllabus, demo class link, fee structure. Qualify by exam target, city, budget. Auto-enroll via payment link. Nurture sequence for delayed decisions.

Insurance

Instant policy comparison on WhatsApp. Collect DOB, income, family size for premium calculation. Renew reminders 30/15/7 days before expiry. Claim support with document collection via WhatsApp.

D2C / E-Commerce

Order confirmation, tracking updates, delivery alerts on WhatsApp. Abandoned cart recovery with product image and discount. Post-purchase review collection. Reorder campaigns with personalised offers.

Healthcare & Clinics

Appointment booking on WhatsApp. Pre-consultation intake form. Appointment reminders with doctor name and location. Post-consultation follow-up. Prescription and test report delivery. Lab result alerts.

Fintech & NBFC

Loan application via WhatsApp — collect PAN, income, purpose via bot. Document upload in chat. EMI reminders with payment link. Pre-approved offer campaigns. KYC verification workflow.

Implementation

How XPndAI Builds Your WhatsApp CRM

1

Discovery & Bot Flow Design (Week 1)

We map your lead qualification logic, existing CRM, lead sources, and language requirements. Design bot conversation flows for each scenario — first inquiry, qualification, follow-up, appointment booking, and human handoff triggers.

2

Meta API Onboarding + Team Inbox Build (Weeks 2–3)

Apply for WhatsApp Business API approval (2–5 business days via Meta). Build shared team inbox, agent management, conversation assignment rules, and supervisor dashboard. Set up your WhatsApp Business profile and welcome message.

3

AI Bot + CRM Integration (Weeks 3–5)

Build GPT-4o powered qualification bot with your exact flow. Integrate with your lead sources (99acres API, Bayut, Property Finder, website forms) and CRM (Salesforce, Zoho, LeadSquared, or custom). Set up broadcast module with template message approvals.

4

Testing + Team Training (Week 5–6)

End-to-end testing with real leads. Train your sales team on the inbox, chat claiming, and lead management. Configure analytics dashboards. Set up automated reports for managers. Go live.

Pricing

WhatsApp CRM Build Packages

Fixed price. Source code ownership. No monthly SaaS fee after build.

Starter
₹3L–₹5L / AED 15K–25K
  • 1 WhatsApp Business number
  • AI qualification bot (Hindi + English)
  • Shared team inbox (up to 10 agents)
  • Basic broadcast (approved templates)
  • Lead source tracking
  • Basic analytics dashboard
  • 4–6 weeks delivery

Best for: boutique agencies, single-location businesses, 50–200 leads/day

Growth ⭐ Popular
₹7L–₹15L / AED 35K–75K
  • Multi-number support
  • Advanced AI bot (GPT-4o + custom knowledge)
  • Bot-to-human handoff with lead scoring
  • CRM integration (Salesforce / Zoho / custom)
  • 99acres / MagicBricks / Bayut lead sync
  • Broadcast campaigns + segmentation
  • Full analytics + manager reports
  • 8–12 weeks delivery

Best for: mid-size agencies, multi-branch businesses, 200–1000 leads/day

Enterprise
₹15L–₹30L / AED 75K–150K
  • Multi-brand / multi-entity
  • AI routing by buyer profile
  • Hindi + Arabic + 9 more languages
  • DPDP / PDPL compliance module
  • Custom integrations (SAP, Oracle, etc.)
  • White-label reseller option
  • 12–20 weeks delivery

Best for: developers, large enterprises, NBFCs, 1000+ leads/day

FAQs

WhatsApp CRM Questions Answered

What is a WhatsApp CRM?
A WhatsApp CRM is a customer relationship management system built on the official WhatsApp Business API — with shared team inbox, AI lead qualification, broadcast messaging, pipeline management, and analytics. Unlike the WhatsApp Business App (single user, 256 broadcast), a CRM scales to 100+ agents, unlimited broadcasts, and deep integrations. XPndAI builds custom platforms owned entirely by your business — no Interakt/WATI subscription fees.
How much does a custom WhatsApp CRM cost?
India pricing: Starter ₹3L–₹5L (1 number, AI bot, 10 agents). Growth ₹7L–₹15L (multi-number, CRM integration, broadcasts). Enterprise ₹15L–₹30L (multi-brand, all languages, full compliance). UAE pricing: AED 15K–150K equivalent. All are fixed-price, one-time builds with source code ownership and 3 months post-launch support.
Custom WhatsApp CRM vs Interakt, WATI, Zoko — which is better?
SaaS tools like Interakt, WATI, and Zoko are great for 0–100 leads/day — fast to set up, no development needed. Beyond that, the per-conversation fees become prohibitive (₹5–₹25/conversation at 500 leads/day = ₹30L+/year). A custom build at ₹8L–₹15L pays for itself in under 6 months and continues saving money for years. Custom also allows industry-specific AI, proprietary lead scoring, and deep integrations that SaaS can't offer.
Does the WhatsApp CRM support Hindi and Arabic?
Yes. The AI bot detects language from the first message and switches automatically. Hindi support uses Sarvam AI for Indic language processing — not just translation, but natural conversational Hindi. Arabic support includes RTL interface for UAE/Gulf deployments. We support 11 Indian languages and 5 Arab dialects in our enterprise builds.
Can the WhatsApp CRM integrate with 99acres and MagicBricks?
Yes — 99acres and MagicBricks both have lead APIs that push inquiries to your WhatsApp CRM in real time. The bot responds within 60 seconds of the inquiry, qualifies the lead, and updates your CRM with the conversation. Same for Property Finder and Bayut (UAE), IndiaMART, JustDial, and your website forms.
Is the WhatsApp CRM compliant with DPDP Act (India) and PDPL (UAE)?
Yes. All broadcasts use pre-approved Meta templates to opted-in contacts only. Opt-out handling is built-in and immediate. Data is stored on India-based servers (for DPDP) or UAE-based servers (for PDPL). Audit trails are maintained for all conversations. We implement the full consent workflow required by both regulations.
How long does it take to build and go live?
Starter build: 4–6 weeks. Growth build: 8–12 weeks. Enterprise: 12–20 weeks. WhatsApp Business API approval from Meta runs in parallel (2–5 business days). We handle the full Meta onboarding. You'll have a working bot and inbox within 3 weeks of kickoff for Starter projects.
What happens if WhatsApp changes its policies or API?
We use the official Meta WhatsApp Business API — the same infrastructure all official providers use. Policy changes affect all platforms equally. Because you own your code, you're not locked into any vendor's response time. We include 3 months of post-launch support and offer ongoing maintenance retainers for API updates and new Meta features.
Free WhatsApp CRM Demo

See Your Business on
WhatsApp CRM in 48 Hours.

Tell us your industry and lead volume. We'll demo a WhatsApp CRM configured for your exact use case — bot flow, team inbox, integrations, pricing.

  • Working Demo in 48 Hours — configured for your industry.
  • Fixed Price Quote — no hourly billing, full scope agreed upfront.
  • Source Code Ownership — 100% yours at handoff.
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Also see: WhatsApp Lead AI India Real Estate CRM India Real Estate CRM UAE AI Agents Dubai Custom AI vs SaaS →
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