Real Estate Lead Management System

Stop Losing Property Enquiries.
Custom Lead Management Built for Indian Real Estate.

Auto-capture leads from 99acres, MagicBricks, Housing.com, NoBroker. AI scoring. Instant WhatsApp in 60 seconds. No ₹3,000/user/month SaaS fees.

Get Free Demo → Compare All Options
60sAuto WhatsApp on every lead
0Per-user fees after launch
8wkCore system goes live
₹8L+Starting price

Portal Integrations — Every Lead in One Place

No more checking 6 portals. Every enquiry auto-captured, auto-assigned, auto-responded.

99acresEmail parser + API sync
MagicBricksAPI integration
Housing.comAPI integration
NoBrokerLead email capture
PropTigerAPI + email
Facebook AdsLead Ads webhook
Google AdsLead form extension
WhatsAppInbound lead capture

Core Features

Everything a real estate team needs — from first enquiry to booking confirmation.

⚡

Instant Lead Response

WhatsApp message sent within 60 seconds of any portal enquiry. Includes project brochure, pricing, and agent contact. No manual follow-up required.

🧠

AI Lead Scoring

Scores each lead 0–100 based on enquiry keywords, response behaviour, source portal, and previous interactions. Sales team focuses on hot leads only.

📋

Smart Assignment Rules

Auto-assign leads by project, location, agent load, or round-robin. Supervisor gets instant alert if lead not followed up in 2 hours.

📅

Site Visit Scheduling

Agents book site visits from the lead card. Automated WhatsApp reminder 24h before. No-show tracking and reschedule flows built-in.

🔁

90-Day Nurture Sequences

Leads that don't convert go into automated nurture — project updates, price revisions, new launches — without agent effort.

📊

Source-Level ROI Reports

See which portals bring the highest quality leads, best site visit conversion, and lowest cost per booking. Stop wasting budget on low-converting portals.

🏗️

Multi-Project Support

Builders manage leads across all projects from one dashboard. Project-specific pipelines, pricing matrices, and inventory maps.

📱

Mobile App for Agents

Agents see their assigned leads, call/WhatsApp directly from the app, update status, log notes, and schedule visits — all from their phone.

📝

RERA-Ready Reporting

Booking reports, cancellation tracking, NRI buyer flagging, and audit trail — aligned with RERA requirements across Maharashtra, Karnataka, Gujarat, and Delhi NCR.

Custom Build vs SaaS — Cost Comparison

For a 50-user team over 3 years.

PlatformYear 1Year 2Year 33-Year TotalOwnership
XPndAI Custom₹20L (one-time build)₹2L (maintenance)₹2L₹24LYou own code
LeadSquared₹18L (₹3K/user/mo)₹20L₹22L₹60LNo ownership
Sell.Do₹12L (₹2K/user/mo)₹13L₹14L₹39LNo ownership
Salesforce₹36L (₹6K/user/mo)₹40L₹44L₹1.2CrNo ownership

Pricing

One-time build. You own the software forever.

Brokerage
Brokerage Lead System
₹8L–₹15L
50 users, 3 portal integrations
3 portal API integrationsWhatsApp auto-responseLead assignment enginePipeline dashboardBasic AI scoringMobile app (Android+iOS)
Builder
Builder Lead Platform
₹20L–₹40L
Unlimited users, all portals
All 8 portal integrationsMulti-project inventory mapsAI lead scoring (0–100)Site visit + nurture automationPayment milestone CRMRERA-aligned reports
Enterprise
Enterprise Lead Platform
₹40L–₹60L
Multi-city, multi-channel
Pan-India multi-city deploymentsCustom AI scoring modelsAdvanced analytics + BICall center integration (IVR)Custom integrations on demandDedicated support SLA

Frequently Asked Questions

What is a real estate lead management system?

A real estate lead management system is software that automatically captures property enquiries from portals (99acres, MagicBricks, Housing.com, NoBroker), assigns them to agents, scores them by buying intent, sends instant WhatsApp/SMS, tracks follow-ups, schedules site visits, and reports conversion rates by source.

What does a custom real estate lead system cost in India?

SaaS tools like LeadSquared cost ₹2,500–₹5,000/user/month (₹60L+ over 3 years for a 50-user team). XPndAI custom builds cost ₹8L–₹60L one-time with no per-user fees — break-even in 12–18 months.

Which portals does your system integrate with?

99acres, MagicBricks, Housing.com, NoBroker, PropTiger, Sulekha, Facebook Lead Ads, Instagram Lead Ads, Google Ads Lead Form Extensions, and WhatsApp Business API.

How long does a custom build take?

Brokerage system: 10–14 weeks. Builder multi-project platform: 14–20 weeks. Enterprise multi-city: 20–28 weeks, with core lead capture live in 8 weeks.

What is the difference between lead management and CRM?

Lead management focuses on the top of funnel — capturing, scoring, assigning, and responding to enquiries. CRM covers the full pipeline from lead to booking and post-sale. XPndAI builds both combined — unified lead capture through payment milestones.

Get a Free Demo

See how XPndAI's real estate lead management system works for your team — brokerages, builders, and enterprises.