XPndAI builds real estate CRM software for Indian developers, brokers, and IPCs — 99acres, MagicBricks, Housing.com integrations, AI lead scoring, WhatsApp automation. One-time cost. No ₹3,000/user/month Sell.Do or LeadSquared fees forever.
Custom vs SaaS — what you actually pay over 3 years for a 30-agent team.
| Provider | Type | Cost (30 agents, 3yr) | 99acres/MB | Code ownership | |
|---|---|---|---|---|---|
| XPndAI | Custom build | ₹14L–₹20L total | ✓ API | ✓ Built-in | Yes — you own |
| Sell.Do | SaaS | ₹16L–₹32L total | ✓ | ✓ | No |
| LeadSquared | SaaS | ₹27L–₹54L total | ✓ | Add-on | No |
| Realatic | SaaS | ₹0–₹13L total | Via Marketplace | ✓ | No |
| Build Formula | SaaS | ₹18L–₹36L total | ✓ | Add-on | No |
| TeleCRM | SaaS | ₹4L–₹12L total | Via Zapier | ✓ | No |
| Zoho CRM | SaaS | ₹9L–₹28L total | Via Marketplace | ✓ | No |
99acres email parser + API, MagicBricks API, Housing.com API, NoBroker, PropTiger, IndiaProperty — all leads auto-captured into one inbox with source tagging.
60-second auto-WhatsApp on every portal lead, property brochure sharing, site visit confirmation, payment reminder sequences. No separate WhatsApp tool needed.
Each lead scored 0–100 based on budget, timeline, portal source, engagement. Agents prioritize hot leads — the same way LeadSquared's Intelligent Scoring works, but in your own software.
Tower → floor → unit availability tracking. RERA project IDs, carpet area vs super built-up, cost sheet generation. Designed for RERA compliance in Maharashtra, Karnataka, UP, Gujarat.
Dedicated CP login to submit leads, track commissions, and download marketing materials. CP commission rules configurable per project. Required for large IPCs and builders.
Site visit scheduling, agent check-in via mobile app, token/booking to allotment tracking, demand letters, NOC, possession — the complete pre+post-sales lifecycle Sell.Do covers, in your own CRM.
Honest comparison of who to choose and why.
XPndAI
Custom Build₹10L–₹80L once
Sell.Do
SaaS — Builders₹1,500–₹3,000/user/mo
LeadSquared
SaaS — Large Teams₹2,500–₹5,000/user/mo
Realatic
SaaS — AffordableFree–₹1,199/user/mo
Build Formula
SaaS — DevelopersCustom pricing
TeleCRM
SaaS — Telecalling₹399–₹1,099/user/mo
Who are the best real estate CRM software providers in India?
XPndAI (custom build, ₹10L–₹80L one-time), Sell.Do (₹1,500–₹3,000/user/month, builders), LeadSquared (₹2,500–₹5,000/user/month, large IPCs), Realatic (₹0–₹1,199/user/month, affordable), Build Formula (developers), TeleCRM (₹399–₹1,099/user/month, telecalling), Pinga One (Mumbai builder ERP), Zoho CRM (₹800–₹2,600/user/month, customizable).
What is the difference between custom CRM and Sell.Do / LeadSquared?
Sell.Do and LeadSquared are SaaS — you pay ₹1,500–₹5,000/user/month indefinitely and never own the software. XPndAI builds custom where you pay once, own the code, customize any feature, zero per-user fees. For 50 agents, XPndAI breaks even with Sell.Do under 18 months and saves ₹50L+ over 3 years.
Which India portals should a real estate CRM integrate with?
99acres (email parser + API), MagicBricks API, Housing.com API, NoBroker, PropTiger, Facebook Lead Ads, Google Ads, YouTube lead forms, and WhatsApp Business API.
What is the cost of real estate CRM software in India?
SaaS: ₹399–₹5,000/user/month. Custom XPndAI: ₹10L–₹80L one-time + ₹80K–₹2L/year support. For 30 agents over 3 years, custom = ₹14L–₹20L total vs ₹40L–₹65L SaaS — and you own the code.
What is Realatic real estate CRM?
Realatic is an Indian RE CRM SaaS with 12 modules, WhatsApp inbox, AI scoring. Pricing Free–₹1,199/user/month. Good for small brokerages needing a quick out-of-the-box solution.
What is Build Formula real estate CRM?
Build Formula is an Indian RE CRM for developers and agencies — multi-project visibility, lead tracking, channel partner management, post-sales. Used by mid-size developers across India.
See XPndAI's custom real estate CRM software built for Indian developers, brokers, and IPCs.